Social networks in Russia are going through a period of crisis growth – Informing

Analytical agency TNS conducted an analysis of the domestic market, during which it was found that at the moment the most popular social networks, functioning on the territory of the Russian Federation, are experiencing a downturn in popularity .

The only exception at the moment is only a network “VKontakte”, which further boasts a highly active users. But before such popular social networks as “Odnoklassniki”, “My World», Facebook is gradually began to lose the user, and now there is a gradual decline in their attendance. If we compare users “VKontakte” and other social networks, it may be noted that users “VKontakte” a lot harder to communicate with each other, and spend more time on the pages of various accounts, examining their contents.

In addition to “VKontakte” fairly good momentum of development also shows Instagram, reported experts from TNS, which managed to increase for several years to increase the number of permanent unique users. When in November 2012 it was 2 million. Unique visitors, by November 2014, the number of unique visitors reached 13.3 million. Man.

At the same time, summing up his study, analysts said that also differs the average age in different social networks. If “VKontakte” prefers the young, the “classmates” to communicate chooses a category of adult users, I Facebook is popular with middle-aged generation, and is often used for ease of communication business.