ARM Holdings in collaboration with Hollywood studios has developed a chip that will block the copying of high-definition video when broadcasting content on the smartphone or tablet. Previously, providers and distributors were not interested in providing video streaming for mobile devices because of the high risk of piracy through the open operating system. The developers say their chip in the first place need the Chinese market, where the piracy rate is so high that the studios are not getting the revenue. But copies of branded phones in China can produce and based on other chips, experts warn.
British manufacturer of computer chips ARM Holdings Corporation has teamed up with one of the leading Hollywood studios in an attempt to counter the spread of pirated video content, enhanced by the release of smart phones and tablet PCs of the new generation, writes The Financial Times.
assumed that the device will be built in a specially designed video chip Mali-V500, which will prevent duplication of copyrighted content in the process of translation or decoding video on a smartphone.
on smartphones with operating systems iOS and Android may be illegal copying of content from the network, with special programs. With the growing popularity of smartphones has increased and the number of illegally-downloaded content. Providers and distributors are reluctant to provide high definition video to be streamed to mobile devices.
Chip was presented Monday at the exhibition Computex, which is held in Taipei (Taiwan).
Develop ARM Holdings is working on technology TrustZone, which is already used in other projects ARM Holdings safety programs and transactions. To protect the video it will be used first.
Create a new component was expected since last December, when the ARM Holdings, together with the German Giesecke & Devrient, which specializes in the processing of banknotes and developer of solutions for digital security Gemalto formed a joint venture Trustonic (40% of the shares in ARM, and 30% actions – at Giesecke & Devrient and Gemalto). Financial partner during the launch phase was XXth Century Fox Home Entertainment.
According to the ARM Holdings Chris Porthausa, Hollywood studios and distributors of video content such as Netflix, want their materials were protected not only the digital rights, but, in fact, the equipment itself. “Previous solutions focused security keys to the content. Our project – is the security of the content, “- he stressed.
Porthaus noted that technology is the most relevant for the China region, where the studio is practically not earn after the release of the movie in the car on a background of widespread piracy.
Smartphone makers are unlikely to voluntarily switch to the use of anti-piracy chip – it can lead to higher prices for gadgets, what technology companies are not interested. A win by chip piracy in China, which accounts for most of the fake gadgets, you can not
, – says a leading analyst at Mobile Research Group Eldar Murtazin. “If technology corporations agree to install these chips in China, where a huge set of fake release phones will not be able to defeat piracy: copies of branded handsets will be produced using other chips”, – he said.
Smartphone makers already have made unsuccessful attempts to protect video content from copying: a few years ago, smart phones have implemented a system of DRM, which protects files from being copied. But the producers refused to use this system because of its low efficiency and high cost.
According to research firm IDC, worldwide shipments of tablet PCs in 2013 will grow by 58.7% to 229.3 million units. Shipments of smartphones in 2013 will reach 937 million units, according to the NPD DisplaySearch – index is greater than the supply cell phones that will make 889 million pieces.
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