Since autumn
users of Apple products in Russia, Ukraine and Turkey will be able to choose a search engine in Safari from “Yandex”. This Russian company sought for several years: first, its technologies have been integrated into the card Apple. Previously, “Yandex” has agreed with other global electronics Samsung – and its search engine was added to the South Korean company’s smartphone platform Bada.
iOS 7 was introduced at the WWDC 2013 on the night of Monday to Tuesday. So far it is only available to developers in the autumn will be available to all users. How to tell some developers from Russia, from Ukraine and Turkey to the search engines are usually offered – Google, Bing, Yahoo! – in iOS 7 also added Yandex.
In “Yandex” this information was confirmed by refraining from further comments. The financial aspects of cooperation, “Yandex” and Apple were not disclosed. Source: “b” in one of the Russian Internet companies believe that getting into the list of search engines in Safari Russian company could pay Apple “from a few million to tens of millions of dollars.” “It depends on a number of parameters: a fixed amount or it is tied to the number of requests for how long the agreement is calculated, and so on,” – said the “Y”. For comparison, in February, it was reported that in 2014, Google will pay Apple $ 1 billion to its search service remains the default search engine in iOS. In 2009, Google paid for the same right to just $ 82 million
This is not the first collaboration, “Yandex” with an American corporation. In an interview, “RIA Novosti” about a year ago, general director of “Yandex” Arkadiy Dobkin admitted that Apple is one of those players that the Russian company is negotiating. Later, in September of last year, Apple has integrated into their own maps API (application programming interface) GeoPoisk “Yandex”. On technology, “Yandex” is any search in the cards Apple in Russia. At that time, Apple has integrated its cards with a mobile “Yandex”. Earlier, in late 2011, “Yandex” has agreed a strategic partnership in Russia and the CIS with another key maker – South Korea’s Samsung: in particular, the search engine “Yandex” has been added to Samsung smart phones on the platform Bada.
Safari browser pre-installed on all Apple devices running Mac OS and iOS: tablets, smartphones, and computers. According to estimates of service statistics for LiveInternet.ru May 2013, the share of Safari on the number of people Russia is 16%.
According to “M. Video” in the first quarter of 2013 the share of devices on the Android operating system reached 66 % (yoy growth – 24 points), the share of Apple iOs during this period remained unchanged at 12%; Windows Phone – 11% (plus 5 pp); Bada – 4% (minus 10 percentage points n).
Worldwide, few local players are making the same inclusion in the list of search engines to iOS – for example, Baidu in China. According to the program manager Parallels Dmitry Martynov do “Yandex” local search at the discretion of the user was an obvious step for Apple after the integration of maps – and it was only a matter of time. Founder LiveInternet German Klimenko said that the news of an agreement between Apple and “by Yandex” has more image-load than useful. “Yes, the Safari browser has always been a fairly closed to third-party search engines, so it is a local success, which will not lead to a dramatic change in the share of the search market – believes Mr. Klimenko. – Now the average user on the desktop generates a day, six search queries, while the average visitor on iPad – one on the iPhone – 0,3 “. The share of “Yandex” in the Russian search market by May 2013, according to LiveInternet, was 61.5%, the share of Google – 26,2%, Mail.ru – 8,7%. According to him, more practical use “Yandex” has brought to the fact that his search, for example, would be set for the Russian people in the conditional default Firefox (ranked third in the Russian market among the following browsers Chrome and Opera with a share of 18% for According LiveInternet in May), he says.
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