Mariinsky Theatre will host its first ever 3D-broadcast - RBC - RBC.Ru

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Mariinsky Theatre will host its first ever 3D-view broadcast. As the press service of the theater, was chosen for the premiere of the ballet “Swan Lake” – the card of the Russian school of classical dance. 6 June 2013. what is happening on the stage will be broadcast live in 50 countries.

Interactive broadcast

have become an additional source of income for the world’s opera venues. For example, Metropolitan Opera for more than 7 years ago launched the service live broadcasts of performances HD Live. In 2011. she managed to capitalize on this 9.7 million euro.

American theater has managed to create a unique control system that allowed him to get a good income independent of state subsidies. In 2011, Metropolitan received from the authorities of the symbolic 0,380,000 euros. Everything else – the credit managers. Theatre makes a profit from its own products, tours and related services. The order of 87.4 million euros – private donations.

This financial independence – rather the exception to the rule. Most of the modern theaters are funded by public money. Most

large government subsidies, according to the magazine RBC at Opera National de Paris. In 2011 she received from the authorities of 105,800,000 euros. In the total income of the opera, this amount does not exceed 55% – the rest is theater earns himself. For comparison, the subsidy of the Bolshoi Theatre are putting it in second place in the world for the indicator. In the structure of his income for the 2011 budget amounted to 78% (and 35 billion rubles. Spent on reconstruction, are not included here), and in 2012 – 70%, according to this index, he is the only one of its kind.

Sidney Opera House by the “entrepreneurial” activities: the sale of tickets, tours, rentals and even excursions rescued 48.5 million euros, accounting for 74% of total revenue. Besides that opera has investment assets.

Ballet “Swan Lake” – Part XXI of the International Music Festival “Stars of the White Nights”. The festival opened with the premiere of the opera by Alexander Dargomizhskiy “Mermaid” directed by Basil Barkhatova. General sponsor of the festival and the opera “Rusalka” has become VTB. In just ten weeks will be given to approximately 120 performances and concerts.

Deputy Head of the North-Western Regional Centre of JSC VTB Bank – Senior Vice President Yuri Levchenko said: “Music Festival” Stars of the White Nights “has an international status and annually presents innovative performances, sign premiere of the opera and ballet, and showing the highest level artists. All this confirms the great tradition of the Mariinsky Theatre, maintains the status of cultural capital and contributes to the creation and preservation of art treasures of the country as a whole “.

June 3, 2013

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