RBC 03.06.2014, Moscow agreed with 4:20:25 RTR “VKontakte” on the transfer of legal rights in the social network of video display, owned broadcaster. On this edition of “The News” рассказал deputy head Dmitry Mednikov RTR.
“Almost all of our content is already in” VKontakte “, but it is placed there illegally. <...> After the transfer of the content will be replaced by a legal “- he explained.
Now the parties are in the process of drawing up a model contract. After the broadcaster hopes to conclude similar agreements with the torrent trackers, share plans Mednikov.
In the past year, “VKontakte” agreed with “Amedia” Uninstall her filmmaking from social networks. But in this case the rights to show the video was not transferred – in the social network works created by the film company data application and watch a movie or TV series can be a separate site “VKontakte”. RTR has agreed to transfer “VKontakte” rights to broadcast content via social network player.
Total RTR plans to transfer the right to the social network tens of thousands of hours of video. According Mednikova, parties to the agreement are planning to capitalize on the show advertising in social networks. About monetization through a paid subscription to the content it does not go. “In the first year of cooperation, we plan to earn a minimum of advertising” VKontakte “- says Mednikov. – In the future, it will be a several million dollars a year. Payments to us will be transferred on a quarterly basis, in the future, perhaps on a monthly basis. “Percentage of income that receive social network the coppersmith did not call.
In” VKontakte “” confirmed that negotiations with the TV confirmed. “Since we did discuss RTR including direct collaboration on content monetization, but the documents have not been signed yet,” – said the publication of the executive director of “VKontakte” Dmitry Sergeev.
representative explained social networks, video monetization through an agency produces gay Gazprom Media Digital, and also works with aggregator PladForm. aggregates Last page on a large number of well-known players.
Earlier it was reported that “VKontakte” prior Petersburg International Economic Forum (until 22 May 2014.) may sign a memorandum on the legalization Roskomnadzora content. in December 2013. Administration largest Russian social network refused to join the agreement on combating piracy and promotion of licensed content. At this time, the memorandum also held.
In December last year, representatives of 36 internet sites and firms holders agreed to cooperate. Roscomnadzor prepared and owners memorandum stipulates that the signatory companies will jointly prevent the spread of pirated movies. This will reduce the burden on the courts. Signatories parties undertake to facilitate access to legal users of films on the Internet. Also provides for the creation of a special information system containing information about the rights of the films.
on document administration of the website during the day block pirate movie posted by the user, if the right holder in the complaint specifically mentions the address of the corresponding page . If the franchisor have only website address block pirated content “within a reasonable time».
Among the signatories – RTR representatives, “Amedia”, “Mosfilm”, “Caro Premier”, ” TNT-Network “, Internet companies Mail.Ru Group (owner of the social media” Classmates “and” My World “), RuTube, Ivi, Zoomby, Megogo, etc. The” Yandex “, Google and” VKontakte “not yet acceded to agreement.
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