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Google may present a smartphone platform Android One, designed for developing countries, already on September 15, according to Indian media. It is expected that this platform will run the next generation of devices – fast and versatile, but with a price tag of no more than $ 100.
Collectors waiting
Google has invited Indian journalists at a presentation on 15 September. According to the website of the Indian NDTV, Google, along with Indian collectors smartphones introduce the model on the platform of Android One.
For the first time Google has told about Android One in June: the platform will lead to the production of smart phones for less than $ 100, but quite productive and responding to user actions “without brakes».
At the presentation in June Head Chrome and Android-Sundar Pichai of Google said that, for example, the company Micromax is going to sell smartphones based on Android One for less than $ 100 , while having great potential – supporting two SIM cards that offer FM-radio and a removable memory card. These characteristics are popular in India.
Google named two other partners – is the largest Indian manufacturers of smartphones Karbonn and Spice. Since then, according to NDTV, Google reached an agreement on cooperation in the Android One and with other companies.
Smartphones Android One is going to produce a Chinese company ZTE, told RBC vice-president Zhang Shumin. According to him, the company’s devices in the segment up to $ 100 are the most popular.
According to Pichai, on Android One will run regular programs for Android, Google will provide automatic update system and all the software for it. Edition of NDTV, he said that Google and telecom operators will not subsidize these smartphones.
in demand in Russia
In Russia smartphones with support for two SIM cards, too popular: according to the “Messenger” in the first six months of 2014 was sold about 5 million smartphones with two or more SIM cards in the amount of 27 billion rubles. Half sold for half of “smart” phones in Russia in pieces – a device with two or more SIM cards, counted in the company.
In Russia and India, where he actively proiskhoditzameschenie simple mobile phone, smartphone sales cheaper models $ 100 grow most rapidly, said a representative of “Coherent” Maria Zaikina.
Segment cost smartphones costing under $ 100 – the fastest growing in the Russian market, confirms the head of mobile and digital devices J’son & amp; Partners Consulting Eugene Almine. In the first half of 2014, an estimated J’son & amp; Partners Sonsulting, one in five smartphones sold in Russia, belonged to this segment.
In Russia, there is a large niche of users who want to buy cheap productive smartphone, says a senior analyst Mobile Research Group Eldar Murtazin. He expects that the smart phones based on Android One will be on sale until the end of the year.
According to the Director of Sales Fly Rajiv Thakur, Google plans to introduce a platform in India, and on the Russian decision is still pending.
After six months of cheap smartphones become productive without Android One, expects Mikhail Nikolayev, founder Just5, – it produces phones with large buttons and smartphones. According to Nikolayev, by the time the sale will smartphones for $ 110-120 based on quad-core processors, which are “not slow».
Irina Yuzbekova Roman Dorohov
September 2, 2014 g .
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