Apple has announced the date of presentation of the new iPhone, according to the tradition of keeping the suspense - NEWSru.com

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company Apple Inc. Invitations sent out on Tuesday for a meeting to be held on September 10 at the headquarters in Cupertino.

As expected, it will be on a new version of the iPhone 5, according to MarketWatch. However, at the invitation does not say anything about any product that will show guests of the event.

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Around the same time a year ago, the American company introduced the first version of the iPhone 5.

Experts believe that the company will present just two versions of the device – the flagship and budget. Apple, according to experts, will now begin to produce smartphones not only the premium segment.

is expected that the budget version of the iPhone will be made in plastic, rather than aluminum: it will be a model with removable panels of different colors. Probably among them will be purple, white, gray, yellow, blue, blue, tangerine and green, ITAR-TASS reported.

Such a device, according to some media reports, will be called iPhone 5C, a flagship smartphone – iPhone 5S. In addition, experts say that the body is more expensive version of the iPhone will now be painted not only in the traditional white and black, but also in gold.

As you know, Apple is losing market share due to the growing demand for devices based on the operating system Android. According to market research firm IDC, the share of iOS from Apple in the second quarter of 2013 accounted for only 13% of the market compared to 17% in the same period a year earlier, while Android’s share rose to 79% from 69%, writes.

Apple will hold a separate presentation to the Chinese media on September 11

Apple has invited Chinese journalists at a special event to be held on September 11 – the day after the launch in the U.S., where, as expected, Apple will show the next-generation iPhone, as well as low-cost model of its smartphone, reports TechCrunch.

The event, which will be held at the World Trade Center in Beijing will be the first organized by Apple specifically for the Chinese media. Invitation to it is decorated in the same style and contains the same text as the invitation to the U.S. presentation. “This should give shine every day” – as the company announced the event.

According