Apple sold 9,000,000 new iPhone in three days – a record for a third surpassed forecasts. The company’s shares rose by 5%, showing the best result since July. Explain the success of the start of sales in China, according to analysts’ estimates, it accounted for 15% of shipments. In addition, for the first time sold two models of the new iPhone.
Apple Inc. released a long-awaited report on sales of new models of iPhone for the first three days. It turned out that the corporation has sold 9,000,000 iPhone – this is twice the previous record (in 2012 for the same time it has been sold 5 million iPhone 5) and higher than the wildest predictions of analysts (less than 8,000,000, the average forecast was 6,000,000). Record does not stop even forced restriction of shipment flagship iPhone 5s.
company first introduced the two models, as well as the first in the list of countries that will get the first iPhone, entered China (sales began in the U.S., Australia, UK, Germany, China and Hong Kong, Canada, Puerto Rico, Singapore, France and Japan ).
The report
Apple does not detail any of the countries or the model. Piper Jaffray analyst Munster Secretary assesses China’s contribution to the record sales of 15% quoted by agency Bloomberg .
Gold Rush of Apple
day passed since the beginning of sales of two new smartphones from the company Apple – iPhone 5S and 5C. It seems the hype has remained only around one model … ?
Popularity apparently leads iPhone 5s – the excessive demand for it exceeded the originally scheduled delivery (especially popular housing gold color). Many of the orders placed in shops, postponed for a few weeks.
Characteristics of iPhone 5s – slim, almost twice faster processor (compared to the previous version) and Touch ID sensor for fingerprint recognition. Its price in the U.S. is $ 199 & ndash399 (with contract), however, the price of “gold” gadget on Ebay (without contract) is $ 1,000.
cheaper models, iPhone 5c, based on last year’s platform, and has a plastic housing (green, blue, pink, yellow and white colors). Its price in the United States with a contract starting at $ 99. Both devices run on the operating system iOS7.
According to Munster, only 9,000,000 of 3,500,000 accounted for iPhone 5c, and most of them have not yet sold out end-users, but only bought retail retailers.
However, the first three days of sales may give a distorted picture. “Obviously, people who enjoy idling in line with early Friday morning – a special kind of followers that are configured on the top model” – says CEO Ray Localytics Aggarwal, quoted by The Wall Street Journa l.
«It is the most successful iPhone launch ever, – stated the head of Apple Tim Cook. – This is an absolute record sales results in the first weekend. ” Cook also thanked the members for their patience and stressed that the company is working “tirelessly” to make an iPhone for everyone.
BlackBerry threw the white flag
While Apple presents a new model IPhone, less successful Canadian maker of BlackBerry smartphones announced plans to cut about 40% of … ?
If we assume on the basis of the average price of iPhone $ 581 (as reported in the previous quarter, the lowest in 4.5 years), over the weekend Apple revenue was $ 5.2 billion, which is more than estimated over the company Blackberry, once set the tone in the smartphone market.
On Monday, there was news that Blackberry has agreed to sell the assets to a consortium led by Fairfax Financial Holdings Ltd, for $ 4.7 billion 9,000,000 pieces – it’s also more than the Blackberry sold in the previous quarter (5.9 million). “There is only one point on which the Blackberry is in comparison to Apple – named after the fruit” – quips Mark Millan from Bloomberg.
This time the company Tim Cook has refused to publish the results of the first day of sales, so the release of the report over the weekend waiting for a special interest. Along with him the company issued another message – that the results of the quarter will be at the top end of previous forecasts (revenue forecast was $ 34 & ndash37 billion). On the iPhone accounted for more than 50% of the company.
After the release of the report on Monday quotes Apple jumped 5%, or $ 23.23, to $ 490.64. This is the highest daily increase since July.
the past few months, Apple has handed over the position in the smartphone market to competitors, in particular, Samsung. From the beginning, Apple shares fell 7.8%, while the S & P 500 rose by 19%. Home sales of the new model cheered analysts.
«Rumors of Apple’s death are greatly exaggerated», – says Oracle Investment Research analyst Lawrence Belter, advises investors to Apple.
On Wednesday, September 25, in 149 countries available fablet Samsung Galaxy Note 3. In Moscow, will begin selling its flagship smartphone LG G2.
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