Tuesday corporation Apple sent invitations to journalists at a press conference to be held on September 10. It is expected that it will feature two new models at once: an improved version of the iPhone 5 – iPhone 5S – and the first budget smartphone iPhone 5C. It will come in a plastic case and, in contrast to the traditional, will be issued not just black or white.
On Tuesday, Apple sent invitations to journalists at a press conference to be held September 10 at the company’s headquarters in Cupertino . It is expected that Apple will introduce its two new models of the iPhone, and the final version of the new operating system iOS 7, which presumably will work, and both of the new smartphone. At the prompt, there is no mention of the iPhone, there is only told that this event is “lights up your day” – according to experts, this is an indication that the new iPhone will be available in different colors, not only in the classic black and white.
iPhone 5S is an improved version of the iPhone 5 with a better camera and a faster processor. Also, this model is equipped with a completely new device – a fingerprint reader for increased security. It is expected that the iPhone 5S will be available in three colors – black, white and gold.
More attention attracts iPhone 5C – this is the first attempt to create a budget Apple iPhone. iPhone 5C will be released in a plastic case. According to analysts, this model will be available in different colors that will differentiate it from the classic models that have traditionally come in white and black versions. According to Appleinsider, iPhone 5C will be released in white, green, red, blue, pink and maybe some more colors.
Edition iPhone budget reflects the desire of Apple, which is increasingly lagging behind in the smartphone manufacturers based on Android, to attract buyers in the developing regions, especially in China. Sales of Apple products in the third quarter of this year in China fell by 43% compared with the previous quarter and 14% compared to the third quarter last year. Here, companies have to compete with many local manufacturers of smartphones, including the budget.
At the same time, according to experts, iPhone 5C will not be as budget as it previously expected. According to analyst Ming-Chi Co. of KGI Securities, «iPhone 5C actually replace the iPhone 5 in the line of smartphones Apple … and Apple will continue to sell the iPhone 4S and iPhone 4 at discounted prices.” It is expected that the sales of the new iPhone will start in 20 days of September.
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