Apple Inc. unveiled prototypes of two new mobile phones – iPhone-5S expensive and cheaper iPhone-5C.
The first one has a fingerprint sensor built into the main button, which allows the phone to identify the owner.
Apple pioneered the use of the marketing strategy of the two different models of the same device.
new fingerprinting system can be used to unlock the device for identification when selling the online store corporations.
This sensor can give a significant advantage Apple.
reported that the iPhone 5C will be available in a five colors – green, yellow, blue, red and white. Smartphone housing is made of plastic.
As presented in 2012, the iPhone 5, the new smartphone uses an Apple A6.
iPhone 5S will be made of glass and aluminum. It will be sold in black, silver and gold.
The smartphone features a 64-bit processor Apple A7. Prior to this model, Apple has applied in their devices, 32-bit processors.
In the struggle for a niche market
new phones will not cheap – 5S in the UK market will be worth up to £ 709. Art. for a model with 64 GB of memory.
New phones Apple will go on sale in the United States, Britain, China, Australia and Canada on September 20. China for the first time included in the list of countries where the phones will be sold in the first place.
iPhone Mobile Phones are the most profitable goods for the corporation Apple, bringing her to more than 50% of revenues.
However, the American company, despite the increase in sales is gradually losing its market share.
In the second quarter of this year, the share of iPhone in the global smartphone market was 13%, down for the year by 4%.
But the share of smartphones based on Google Android system has increased from 69% to 79%.
Deliveries in the first half of 2013
Britain | United States | China | |
Android | 57,3% | 52,9% | 88,4% |
iOS | 28,2% | 42,6% | 8,0% |
Windows Phone | 5,3% | 2,8% | 2,0% |
Blackberry | 9,3% | 1,7% | 0,1% |
New Features
Model 5C has a chip that continuously records the movement, allowing you to use it as a sports monitor.
Apple also has done a lot to improve in the new camera phones. They use a sensor that is 15% larger in area than before, which should improve the quality of images taken in low light conditions. Used as a source of light in two different colors, which should improve the color reproduction.
Company has also applied a system of automatic stabilization of the frame and the ability to shoot video at 120 frames per second.
Corporation has also demonstrated an upgraded operating system, iOS 7, which will be uploaded to new and existing iPhone smart phones since September 18.
new models will have a built-in office capabilities, including a word processor, spreadsheet and slide.
However, nothing is said about whether the new devices in the chip NFC, necessary for electronic payment systems in shops and transport. All new smartphones Apple’s competitors have such chips.
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