Mail.Ru Group will personally look for sponsors for VKontakte – Business Online – latest news and analytics for business

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Advertising for the social network VKontakte will be occupied by Mail. Ru Group, which owns the resource VC and has all the necessary infrastructure. It comes to selling display advertising, whose share in the total revenue of the chain is small. Prior to this, the social network has worked with the biggest advertising agency IMHO VI, which is a holding company VideoInterneyshnl and works with advertising platforms such as Yandex, Rambler, Facebook and others.

The letter of termination of cooperation and break the contract for placement of media advertising with IMHO VI has already been sent to his leadership. Press secretary, George Lobushkin, said that the decision to change the advertising agency associated with the economic situation in the country. The social network VKontakte will be able to earn more if advertising will sell it to her konroliruyuschaya company Mail.Ru Group, he concluded. Why should look for someone on the side, if Mail has everything you need, so this solution is quite reasonable and logical.

Thus, Mail.Ru Group has become a major advertising VKontakte. The company will look for those wishing to place their ads on the resource’s most popular network in Russia, the increase of users that only in January of this year amounted to 5.6 million people.

Signing of the contract and all technical issues will be engaged in the company AppsCentrum. With this guide social network assures its developers, they have no reason to worry, because the change of advertising contractors will not affect the policy of the social network VKontakte.
It promotes a consolidation of profits in “the same hands”, which will increase the income of developers.

It is worth noting that many employees VC show their dissatisfaction with low wages, but do not stop working, because they believe in a short time with this situation will improve and increase their earnings.

In the meantime, a number of challenges concerning the interaction of advertisers, application developers and network management.