“VKontakte” refused the services of IMHO VI – Lenta.ru

The social network “VKontakte”, which owns 100 percent of Mail.Ru Group, changed its advertising providers. Now advertisers for Russia’s largest social network is looking for its parent company. Before this was done IMHO VI and Social Tank. This is reported by “News».

«From February 1, sales actually made through Mail.Ru. When you “move” from one to another Celler have a short-term phase of subsidence earnings related to organizational moments, such as booking of advertising campaigns, “- said Lobushkin.

According to him,” VKontakte “and Mail.Ru Group as a whole is important is not so much a political reason for the move (fiscal consolidation within the holding company), as economic (“VKontakte” and the group as a whole expects to earn at Seling Mail.Ru much more).

January 16 for application developers “VKontakte” social network received from a letter, in which we talked about breaking the contract for advertising applications – due to “a change in the structure of the partnership».

Now, advertisers look for media formats is a social network itself Mail .Ru Group (we are talking about what Mail.Ru Group will sell only to media advertising, which occupies a small percentage of total revenues), and technical issues on advertising in applications for contracts with developers and the payment of the money they will firm AppsCentrum.

Since 2013, began working as an advertising network called “VKontakte” (FARC), to advertise directly to the social network. Here search advertisers and technical implementation of placement engaged in Social Tank (LLC “have a social Tank”). This company made payments on their own application developers, and most social networks.

IMHO VI (CJSC “IMHO VI AI” – a partner Facebook, «Yandex”, “Rambler», Afisha.ru) was looking for advertisers to display ads applications “VKontakte” in 2012. Technical functions on placement took over the company “Kreara Media” (a legal entity – LLC “IT Technologies”). Money earned from advertising display applications, IMHO VI paid “VKontakte”. The social network itself entered into agreements with developers and “Kreara Media” and lists them money.