In the first quarter of 2016 Apple will reduce production of the iPhone 6 and iPhone 6s 30%. This writes the Japanese business publication Nikkei Asian Review referring to the suppliers of components for smartphones.
Initially, the company planned to keep the output of the updated models at the level of their predecessors, the sixth generation. However, this decision was reversed on the background of decline in retail sales, due in stores which have accumulated too many models. Apple thought that the reduction in production will sell them.
According to Nikkei, the company’s decision may adversely affect suppliers displays Japan Display, Sharp and LGDisplay, manufacturer of image sensor by Sony, and TDK, Alps Electric and Kyocera. Thus in 2013, when Apple also lowered the production, suppliers of components for the iPhone began to work more actively with other manufacturers.
For information on the plans to reduce the production of a negative impact on securities Apple. In the course of trading on vyskotehnologichnoy NASDAQ: its shares fell by 2,5%.
These Nikkei also have a negative impact on the manufacturers of components for Apple. Shares of Japanese suppliers displays Japan Display and Sharp fell 3.2% and 4.1%, respectively. Securities Pegatron, which is going to assembly iPhone, fell by 5,6%.
At the end of October, during the presentation of the report for the fourth quarter Apple CEO Tim Cook described the ending fiscal year as the ssamy successful in company history . Its annual revenue grew 28% to reach almost $ 234 billion. The number of iPad sold in the world fell by 19.8%.
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