Russians spent on paid content on the Internet 6 billion rubles – Russian Newspaper

Of the nearly 70 million users Runet 12 million already rocked legal content on the web. So the effect of the anti-piracy law on “users” is very important, deputy head of the Ministry of Communications stated Alexei Volin.

According to him, the number of Russians who can distinguish legitimate content on the Internet from illegal, has grown by a third. But, of course, not yet learned how to do it. And sometimes give money for illegal content on the “gray” sites.

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More than half of the users of the Russian segment World Wide actively “consume” the web legitimate audio, video, books, games. The number of active users has increased by 7 percent. This year, with the development of mobile Internet to 48 percent increase in the number of those who listen to music online. But download it only 22 per cent.

Such conclusions made by experts, conducting research “Russian Internet Economy 2013-2014″, organized by the Association of Electronic Communications and NRU “HSE”.

But of all who watch videos and listen to music online, ready for these fun and still pay only 13 percent of users. Their number decreases, as well as the proportion of “self defaulters.” A year ago, 40 percent were not willing to pay for access to legal content on the web, in 2014 those – half.

Buy the web more often videos, e-books and games. The most popular platform for purchasing content remains a personal computer, in second place – mobile gadgets. “The number of Russians are ready to pay for legal content less than those who pay for it – agreed Wolin. – This indicates that the Russians have mixed two concepts: the willingness to pay and reality. Today the situation is such that even if users do not want to pay, they will still get paid. ” Why did those who had been willing to turn out his pockets on the Web for information, it has become less?

“A very important point – a few years ago was potentially willing to pay more, as the concept of paying for content was completely abstract. Man this is not encountered. Today, people understand that we are talking about the transactions – withdrawing money from his bank card account or a mobile phone. And his willingness decreases sharply, “- explained Wolin.

Half of the users Internet still can not accept the idea that you have to pay for content

Of the people who buy something and download for free on the Web, 41 percent believe that the most effective measure to combat piracy – it ensure the availability of free or low-cost legal information content on the Internet, experts say. In the event of an economic downturn significant number of users would be willing to change their habits in favor of free alternatives, not really thinking about the legality of these proposals, and not being able to distinguish between them, experts predict.

In general, the domestic economy segment of the Internet in 2014 is expected to grow by 30 percent, experts say. A volume-dependent economy internet markets, traditionally estimated by experts RAEC the study made on the end of 2013 more than 6.7 trillion rubles, compared with 10 per cent of GDP.

There is a growth in the area and services for development Internet sites, online advertising, promotion of products and services in social media and search engines. At the time of the study conducted by the market volume of media advertising amounted to 23 billion rubles, which is 20 percent more than in 2012. Expected growth in 2014 will be another seven percent.

In this case the sale of audio and video discs are falling, and most Russians becomes downloadable content confirmed the IT-director OZON.RU Alexander Alekhine. “There is a very active growth of downloading books – plus one hundred percent for this year,” – he said.

Interesting Facts

A online retail has grown to 368 billion rubles, electronic payments – up to 350 billion rubles, the market of digital content on the Internet (video, music, books) – to 5.8 billion rubles.

In addition, users increasingly began to organize themselves traveling. That is, the segment online Travel stood at 195 billion rubles, which is 27 percent increase compared with the previous year and the forecast growth of 45 percent over 2014 results. Only on OZONe every day bought ten thousand tickets. A growing proportion of tickets for flights within Russia. Grown areas such as Sochi and Crimea, said Alexander Alekhine. Indeed double sales through mobile devices in online stores. The proportion of payment by bank cards rose to 30 percent.

But in order to develop Runet stopped due to the additional involvement of new people, and began to grow due to increased productivity in the Internet-dependent industries, necessary regulation of the industry. And the main thing here is to regulate the activities of the “gray” players in online commerce, identify unfair business.

A RAEC have the initiative to establish the rules for e-commerce. Branch wants to develop mechanisms that will organize in the eyes of buyers, who are the “gray”, “white”, foreign vendors, said the head of RAEC Sergei Plugotarenko.

In addition, the industry intends to undertake the elaboration of the rules for the buying of goods Internet Child, adding that they can acquire and watch.