The Ministry of Communications and Mass Communications has proposed to add to the state program “Information Society 2011-2020″ number of new indicators that will evaluate the progress of its implementation. Among them, (they are listed in the draft amendments to the Resolution of the Government, which approved the program) – the number of users of legal content. According to “Izvestia”, the deputy head of the Ministry of Communications Alexei Volin, the number of buyers of legal content in RuNet ahead ministry plans.
– If a person does not steal – it concerns the soul and karma. And we are interested in the industry. To do this, should not just use the [legal], and to buy – said Wolin
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According to him, a few years ago, the Ministry of Communications had planned that in 2013 will be 6 million buyers of legal content on the Web, in 2014 in the country – 10 million, in 2015 – 15 million in 2016 – 20 million, in 2017 – 25 million and in 2018 – 30 million
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However, the reality is ahead of plans: in 2013 it turned out 8 million users who have purchased legitimate content, in 2014 – 12 million, and in 2015 – 18 million
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In this Wolin sure that the growth rate of “do not will collapse”.
– We have, despite the economic difficulties, people began to consume more than paid content. Continued growth in the number of Internet users – means base increases. Give the effect of anti-piracy measures, – noted the deputy minister
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The head of the Russian Association of Electronic Communications (RAEC) Sergey Plugotarenko also convinced that the pace of growth may persist and even increase.
– The main condition – the emergence of legal platforms, cinemas, content aggregators with a large range, with easy search, with high quality, for small amounts – Plugotarenko explains. – Our joint research with FOM in 2014 showed that two thirds of users do not know how to distinguish between pirated content from nepiratskogo. Obvious signs of legitimacy, they believe good quality content and pay to view it (even pirates). There is a feeling that people are willing to pay, but do not always know where it is done legally, and not always on legal grounds is the necessary content. If it is – will pay
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The head of the association “Internet video” Alex Byrdin sure that the desire of Russians to the “freebie” strongly mythologized
-. Do not get tired to repeat an example from the recent past. In 2007-2008, our fellow citizens spend on movie theaters is about $ 3 billion a year – says Byrdin. – Piracy thrives in the web-environment, but mobile applications and increasingly popular Smart TV platform demonstrate fantastic growth of purchases of legal content. The secret is simple: if a particular ecosystem is not pirated content, but there is a large variety of legal services at a reasonable price, the audience is willing to pay for a movie. The second important factor – the price
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Byrdin noted that home viewing was always much cheaper than going to the movies. In times of crisis people will be more willing to watch a movie at home than in conventional theaters. According to him, in the current winter vacation online video services doubled in average revenue relative to the winter holidays last year, against a 30% decline visit cinemas.
The head of online cinema Megogo Victor Chekanov sure that users do not pay so much for a particular video, as for the service, through which you can watch a favorite movie.
– The Pirates also offer video and nothing else, so even though there is no exact statistics of uses if the same audience of both paid and pirated resources, it can be argued that paying the user goes to the legitimate online cinema for something more than just watching movies – says coined. – This is how to respect themselves and others: go to public transport and to pay for travel or go out and pay for legal content – these things are of equal value
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In this case, promulgated on February 6, the recommendations of the International Intellectual Property Alliance (International Intellectual Property Alliance, IIPA) to control the US Trade Representative (Office of US Trade Represenrative) Russian left in gosudastva list, in which the situation with copyright requires monitoring (Priority wacth List). With minor amendments, the status of Russia in these recommendations have not changed since 1997. In a report this year, noted that social networks “VKontakte” and “Classmates”, as before, there is a non-licensed content that the country’s popular torrent trackers (recently blocked in Russia RuTracker.org this time is not mentioned), and that the practice of reshoots movies in theaters yet did not manage to stop piracy purposes.
Russia should strengthen the responsibility for copyright infringement. Including clarify that websites – information “mediators” (for example, “VKontakte” and “Classmates”) shall be liable under Article 1253 of the Civil Code of Russia, providing for the elimination of the legal entity in the case of repeated or gross violation of the exclusive rights to results of intellectual activity.
– In accordance with the Civil Code, the information “mediators” are not responsible for the ongoing services to their violation of the law, because they do not know or may not know about it. They only store and transmit data without making any changes, except the use of special technologies. In several European countries, as well as in the US, also used this practice – says the analyst of the Russian Association of Electronic Communications (RAEC) Karen Ghazaryan. – The right holder can request information “intermediary”, who is obliged to respond and remove the content in question. Such procedures allowed the services be developed. It is important to understand that the Special 301 – is a document promoted by US lobbyists to change the laws of other countries and more active promotion of its own products
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IIPA comprises seven associations of American companies producing products protected by intellectual property laws (movies, music, computer programs, etc.). Every year, IIPA is preparing to manage USTR recommendations of the report (The Special 301 Report) on copyright protection in other countries.
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