88% of Russian mobile Internet users go online from your smartphone on a daily basis – CNews.ru

The federal mobile operator Yota, together with the analytical agency «TMT-Consulting”, presented the results of research the popularity of mobile Internet in Russia. The survey was conducted among mobile Internet users in the cities of three types: a megacity with a population of over 10 million people (Moscow), a regional center with a population of more than 1 million people (Nizhny Novgorod), a regional center with a population of over 300 thousand. People (Barrow).

About 88% of mobile Internet users in these regions are located in a network with a smart phone on a daily basis, 3% – several times a month, 1% of users use the Internet on a mobile only once a month. In Moscow, 75% of smartphone users are browsing with e-mail, 69% use the Internet on your mobile for navigation, 68% – to communicate in social networks. In Nizhny Novgorod, social networking preference for 77% of users are less popular navigation and instant messenger. In Kurgan highest popularity of social networks (82%), the lowest percentage of email users (50%) and instant messengers (38%) compared with other cities studied.

Muscovites spend on navigation, on average 24 minutes a day, 21 minutes to view social networking sites, and 15 minutes by e-mail. Barrow ahead of the capital and Nizhny Novgorod on the popularity of social networking. A quarter of respondents give them about three hours a day. In addition, unlike Moscow and Nizhny Novgorod, Kurgan residents often use mobile Internet at home (27%). It is also distinguished by the popularity of regional centers of entertainment services and game content.

Almost half of respondents (49%) said that last year

the need for mobile internet increased, 41% of users were more likely to go mobile to social networks. One of the main factors of growth of demand for mobile Internet was the availability of unlimited offers in the market. Especially popular offers unlimited impact on the results of Moscow.

«We are seeing a change in the preferences of mobile Internet users by region. The differences are explained by the rhythm of life, as well as the level of development of infrastructure of the metropolis and regional centers. Over 67% of respondents say they use mobile internet, wherever you need it. The study results confirm once again the relevance of the unlimited mobile Internet by Yota », – says COO Yota Vladimir Dobrynin .