The penetration of the Internet and smart phones in human life – is enormous, experts say. Today, the Russians use the Internet anywhere and at any time – at any free time.
Smartphones so firmly in the lives of Russians that almost half of respondents in the country said that they have increased the need to be on the Internet wherever possible. 49 percent of respondents said that last year the need for mobile internet increased, 41% of users were more likely to go mobile to social networks.
At the same time, 88% of mobile Internet users in these regions out network with smart phones every day, 3% – several times a month, 1% of users use the Internet on a mobile only once a month. In Moscow, 75% of smartphone users are browsing with e-mail, 69% use the Internet on your mobile for navigation, 68% – to communicate in social networks. In Nizhny Novgorod, social networking preference for 77% of users are less popular navigation and instant messenger. In Kurgan highest popularity of social networks (82%), the lowest percentage of email users (50%) and instant messengers (38%) compared to the other studied cities.
These data are presented in the survey, which had a federal mobile the operator Yota, together with the analytical agency «TMT-Consulting».
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« We are seeing changes in the preferences of mobile Internet users by region. The differences are explained by the rhythm of life, as well as the level of development of infrastructure of the metropolis and regional centers. Over 67% of respondents say they use mobile internet, wherever you need it. The study results confirm once again the relevance of the unlimited mobile Internet by Yota », – says COO Yota Vladimir Dobrynin.
The emergence of mobile Internet directly related to the development of mobile technologies. The first access to Internet through phone communication technology implemented by CSD, where the traffic was considered at the time of the session. At the same time the internet was very expensive.
At this time actively developing the technology 3G. Now the third generation network coverage in major cities and their suburbs. 3G – a network of new generation, which allows to use the Internet at speeds several times higher than normal network 2G.
It is necessary to mention one more technology that is now implemented in almost all mobile devices – Technology WiFi. Now, anywhere from the access point, you can watch a movie, play games, work, look for something both.
The development of technologies helps to take advantage of mobile Internet almost anywhere in the world. Every year increases the speed and quality of the mobile internet, and the cost it regularly becomes cheaper.
Today, for example, Muscovites spend navigating an average of 24 minutes a day, 21 minutes to view social networks and 15 minutes on an electronic mail.
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