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The provider of free Wi-Fi in the Moscow metro “MaksimaTelekom” began trading links to mobile apps on the home page vmet.ro, you see when you are online all visitors underground . Exclusive rights to sell links on the application got agency Unilead.
Section with games and applications appeared on the portal vmet.ro from August 25. Daily chezer this page connect to Wi-Fi more than 400 thousand. Passengers committing more 500,000 connections, or 18% of the average number of passengers per day on the lines for Internet access, said commercial director of “MaksimaTelekom” Anastasia Zhavoronkova. According to her, the number of Wi-Fi users in the metro is growing at 7-10% weekly. Until the end of 2014 the network “MaksimaTelekom” will work on all lines of the subway, on the day of the passengers will make no less than 1.36 million connections, expects Zhavoronkova. According to her, the average session duration of stay in the portal user vmet.ro – two minutes and eight seconds.
In the section with games and applications online vmet.ro will pass all visitors to this site, expects Unilead CEO Dmitry Semenov . He says that Unilead already agreed with the leading developers of popular games and applications – in vmet.ro will link to online shopping AppStore and Google Play to play “Megalopolis” from the Russian SocialQuantum, Games Electronic Arts, the strategy of “The Hobbit: the kingdom of Middle-earth” from Kabam, multiplayer online strategy Game of War from Machine Zone, games Russian Game Insight, the application of the Government of Moscow, the site of the movie “Film search” entertainment portal “Bill”, dating sites, tourist guides to Russia and other.
The developer of mobile games World of Tanks Blitz, company Wargaming – also customer Unilead, says Semenov. Link to World of Tanks Blitz may later appear on the site vmet.ro, although it takes 1GB, told Semenov. According to him, the application of up to 100-150Mb not overload traffic in the car. The representative of Wargaming confirmed that the mobile version World of Tanks may appear on our site underground, but did not specify details.
«In our experience in the underground work well for applications taxi, buying tickets for trains and planes” – Zhavoronkova says. Preferences in games “MaksimaTelekom” has not yet revealed, she continues -Companies gather statistics on the most popular with commuters only towards the end of the year.
Games will attract 2% of the total audience Wi-Fi in the subway , says co-owner and president of the publisher’s games Syncopate Oleg Sambikin. Active audience of mobile gaming is already involved in the industry, the subway will “catch” those who have not played – so in the first six months, the agency can attract 10% of the audience, said Sambikin. One of them will be active audience only 10%, experts predict. “Plus, the developer only in the fact that he at some point may increase the downloading games and increase their ratings in the AppStore and Google Play», – he said.
«MaksimaTelekom” Unilead can share and revenue each installation of the game in half, says CEO and founder of the company – a game developer Nival Sergey Orlovsky. For each installation of the game developer pays an advertising agency to attract users an average of $ 1-3, Orlovsky knows. According to him, there are other schemes, when half of the income, which makes the game of domestic payments, the developer pays an advertising agency.
Irina Yuzbekova
August 29 2014
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