LTE-smartphone sales have doubled due to the iPhone – RBC

Photo: Yekaterina Kuzmina / RBC

The share of sales LTE-smartphone in the money in October was 52.1% of sales of smartphones in the Russian retail. In September 2014, it reached 42.3%, and the year before – in October 2013 – 23.8%. As a result, the share of LTE-gadgets in the income structure retailers more than doubled, says Solodovnikov. According to MTS, in pieces LTE-smartphone share increased to 19.8% in October 2014 from 9.3% in the same period of 2013. In September, the figure was 14,6%.

In the first three months after the transition from a normal smartphone smartphone with support for LTE, the used Internet traffic grows by half, says Solodovnikov. Agree with him a representative of “Megafon” Aliyah Beketov. According to her, the clients of “Megaphone” transitioning from the old to the new model iPhone, ARPU (average check) from the data transfer is increased by 26%.

MTS grew and sales of previous models of smartphones Apple after in September the company’s subscribers has become available LTE network on the iPhone 5, said Solodovnikov. The increase in the share of LTE-smartphone affected sales of the iPhone and the increase in coverage LTE, told RBC representatives of retail and operators.

MTS sales of smartphones with support for LTE is growing faster than the market, but their share in sales so far below as the company focuses on low-cost devices, said Solodovnikov. LTE-smartphones have brought their own retail MTS 39.6% of revenue in October, which is 3.5 times more than the previous year (11.2%). In the piece, 4G-smartphone sales quadrupled in comparison with the same period of 2013 – from 4% to 15.8%. High demand for LTE-devices in their own retail Solodovnikov explains that the average check for 4G-smartphone MTS is 42% lower than the market – 17.6 thousand. Rub. against 24.9 thousand. rub.

The “VimpelCom” LTE-selling smartphones in its own network in terms of money at the end of November have a share higher than the market, according to a representative of the operator Anna Aybasheva. From June to November 2014 the share of LTE-smartphone in pieces in the retail network “VimpelCom” has increased by 3.5 times due to the start of sales of the iPhone 6, as well as lower prices for models of iPhone 5S and 5C. These models support network LTE, continues Aybasheva, they are expensive, so they raised the sales share of sales in monetary terms LTE-devices for smartphones.

The increase in sales is due to LTE-smartphone expand the geography of LTE-networks and the expansion of the range such models, said Beketov. In Russia in 2013 was put into commercial operation 263 LTE-network and the end of 2014 their number reached 350, according to research firm J’son & amp; Partners Consulting. The number of subscribers LTE-networks was 1,000,000 at the end of 2013 and will increase to 3 million at the end of 2014, researchers predict.

Sales LTE-smartphone money exceeded sales of smart phones that do not support this standard, in October 2014 year, confirms the representative of the “Messenger” Maria Zaikina. In late September, started selling the new iPhone 6 and 6 Plus, and the demand for them was at least 2-3 times higher than last year, she explains the main reason for the growth of the share of 4G-devices. In “The Messenger” LTE-smartphone share in total sales of “smart” phones in the money – more than 50%. The share of LTE-devices in pieces – above the market level, Zaikina added.

Sales LTE-smartphones in retail “Euroset” “close to the market trend,” said RBC’s executive vice president, Viktor Lukanin.