Tuesday, October 20, 2015

Apple CEO talked about the coming technological revolution in the automotive industry – RBC

Apple CEO Tim Cook

Photo: AP

Tim Cook commented on the rumors about the development of Apple’s own car, but did not answer directly whether the company is going to do its production. “We should expect huge changes, huge in this industry”, – quotes the Financial Times (FT) his remarks at the annual technology conference in Southern California organized the publication The Wall Street Journal.

«I believe that the industry is at the transition point to the enormous changes, not just evolutionary changes, “- said Cook. He did not respond to the questions will be whether Apple to create their own car, but made it clear that a series of technological change provides a rare opportunity for third parties to enter the auto business.

According to Cook, the software will become an increasingly important component vehicle and autonomous driving will get a huge role in the future. According to him, the emergence of electric vehicles poses a threat to traditional producers, since many important technologies in this area are no longer based on the concept of an internal combustion engine.

FT recalls that, according to those familiar with the philosophy of the company, Apple is a team of automotive experts, and considering what steps can be taken to be a car manufacturer.

Currently, stressed Cook, the main task of Apple is the winning favors motorists to convince them to use the system CarPlay, which allows you to connect iPhone as an information, communication and entertainment device of the car.

Apple CEO said that the own multimedia systems automakers yet unspectacular motorists, giving greater opportunities for technology companies to penetrate the market.

The sources of The Wall Street Journal to Apple in late September, said that the company plans to start production of its own electric car by 2019. The project to create it is code-named “Titan”.

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