13.06 | 14:08
According to the statistics of TNS, accumulated from November 2012 to April 2015, the number of Russians using the services of social networks with computers ceased to grow. Only “VKontakte” and “Classmates” have kept their growth dynamics. As reported by “ News “, Facebook and “My World” has a negative trend of attendance, the latter being sharply reduced this figure and moved into the ranking this year from third place to fourth.
In the “second tier” service feels very confident Instagram: in April 2015 its monthly traffic was 11 million unique visitors, whereas in 2012 the figure was two million. Peak attendance fell in November 2014, when visited by 13.3 million Instagram users.
«Instagram – the most actively growing and dynamic network,” – said the head of the analytical center of Brand Analytics Svetlana Krylova.
According to her, now there is the process of emergence and development of target highly specific and specialized networks. Much progress has been forums.
From the “second tier” noteworthy Linkedln, which in 2014 showed a 50% increase, though its audience is about 3 million.
Twitter Tools froze: the period from 2012 its assets grew by only 0.8 million visitors, although the number of reports it behind only “VKontakte».
According to Krylov, “in the Russian part of the functions and accordingly, takes the audience Twitter “VKontakte”, thanks to its “wall” – the exchange of short messages ».
In February 2015 the” big three “Russian leaders of social networks has changed: Facebook bypassed” My World. ” According to the creator of the statistical service LiveInternet Herman Klimenko, the strong growth of social networks in the near future should not be expected.
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