Social networks that choose the Russians – News ZiV.ru

The company TNS was attendance statistics Russian social network for the period from November 2012 to April 2015. The general trend is that almost all popular services the number of Russian citizens entering from computers to sites of social networks, has ceased to grow. However, there is a certain segmentation of audiences – increase the attendance of some less popular networks.

According to TNS market leadership in social networks keeps only “VKontakte”. Websites Facebook, «Classmates” and “My World” show a downward trend in attendance. The decline in visitors from the network “My World” is most noticeable – to the beginning of 2015 it came down to fourth place from third, losing its position Facebook.

In the group of second-order service shows strong growth in Instagram. His monthly attendance soared from 2 million unique users in November 2012 to 11 million – in April 2015. Maximum Instagram made in November 2014 with an index of 13.3 million people. An interesting fact is that during the crisis the end of 2014 the increase in the audience noted the many social networks.

The head of the analytical center of Brand Analytics Svetlana Krylova says that today Instagram is the fastest growing and dynamic network. Compared to her, “VKontakte” inferior to the growth. However, the process nishevaniya – formed and developed network narrow thematic focus and profile, to create a forum.

Good dynamics show other networks “second tier”. For example, the Russian audience LinkedIn over the past year increased by 50%, although it is, in fact, is small – only about 3 million people.

Twitter Tools hardly increased. Statistics show that in late 2012 it was visited by 10 million people each month, and in April 2015 – 10.8 million. However, according to Brand Analytics, spring 2015 Twitter ranked second after “VKontakte” in the number of written messages from the index 202 million against 287 million posts, respectively. However, even with these parameters Russian Twitter has 1.5 million active authors (except for robots), and “VKontakte” – 21.5 million.

In the “top three” of Russian social networks in February 2015 there was a rotation . After the “VKontakte” and “Classmates” in third place came Facebook, surpassing attendance “My World”, which occupies the third place previously. The number of visitors in November 2012, Facebook was at 26.2 million people, the “My World” – 30.7 million. And with the end of the summer to October 2014 “My World” was already on the verge of losing the third position. In December of the same audience the network has grown to 26 million. Until a few months it took to Facebook still forged ahead.

Regarding the audience, “Classmates”, for the last 4 years its audience slightly subsided. In November 2012, marked by the attendance 39.8 million people in April 2015 – 38.7 million. Maximum attendance recorded in March 2013 with the index 44.7 million people.

Director of the marketing policy of “Classmates” Arsene Israpilov assures that the social network does not lose its audience, in fact, the mobile part is increased by 35% annually.

According to the forecasts of commercial director J’son & amp; Partners s.onsulting Paul Ermolich the next 2-3 years in large Russian network “VKontakte” and “Classmates” will be actively increasing. Audience growth is expected due to the region not covered earlier ages – grown students and seniors.

Young people often choose “VKontakte” network “Schoolmates” they feel more adult. But Facebook generally covers the representatives of business, there are more than respectable people older generation.