The analyst firm Data Centric Alliance (DCA) conducted a study in which the identified socio-demographic characteristics of Russian readers online publications included in the top 30 “Medialogia” write «News» .
«During the entire set of users, the data that we have (over 60 million), for example, 5% to pinpoint your sex as men – in some online testing or in social networks. We take all of the data on these 5%, and reveal the characteristic behavior – from queries about the potency and to the Football News. Then people with similar behavior are marked in the database as men. With women – the same pattern. After that is a small percentage unallocated “, – said the DCA Anton Shestakov.
According to him, the same principle is the basis of determining the level of security.
According to the newspaper, the poorest segments of the population (for Moscow That comes to 60 thousand. Rub. Per month) read Kp.ru, Gazeta.ru and M24.ru. Most wealthy people (in Moscow is more than 130 thousand. Rub.) – Kommersant.ru, Meduza.io, Inosmi.ru, Slon.ru, RBC.ru.
At the popular singles E1.ru, LifeNews .ru, Rg.ru, Kp.ru, Izvestia.ru, family people prefer – M24.ru, Newkaliningrad.ru, Russia.rt.com, Gazeta.ru, Kommersant.ru.
Athletes read Izvestia.ru, Russia.rt.com, Kommersant.ru, Slon.ru, Rbc.ru, while theater-goers – M24, Newkaliningrad.ru, RBC.ru, Izvestia.ru, Rg.ru.
Among the gamblers most readable publications appeared regional portals Business-gazeta.ru, M24.ru, Newkaliningrad.ru, Kavkaz-uzel.ru, Russian.tr.com.
People who want to learn about rehabilitation alcohol dependence, choose 47news.ru, Kommersant.ru, Euromag.ru, RBC.ru and Vesti.ru.
No comments:
Post a Comment