Preheat interest in the new product by leakage of information about it – one of the favorite tricks Apple. The project, code-named Titan promises to provide the world’s first “Apple” electric. And I must say that Apple has approached the development of more than seriously.
To create innovative car Apple entices associated with the development of electric cars of employees from other companies.
Thus, the project has moved Titan former employees of Tesla Motors, Ford, Daimler and General Motors.
In addition, Apple is interested in hiring the engineers involved in the development of batteries. It is obvious that such a leak between the frames in favor of Apple has a definite connection.
Indeed, a company specializing in high technology, is unlikely to be interested in the creation of transport obsolete engines. Thus, the experts made the logical conclusion that the Titan project is engaged in electric vehicles. Another question is whether they will have the opportunity to autopilot?
According to Wall Street Journal sources, Apple will not make its first electric car a fully self-governing. However, enabling this function is still quite possible.
Another important issue is the question of where Apple will produce electric vehicles. To create iPhone and iPad, the company cooperated with Taiwanese manufacturer known as Foxconn. That is, even for the production of its advanced gadgets the company uses the services of third-party manufacturers.
As for the car, then Apple will have to either build its own plant, which is highly unlikely, or to collaborate with potential competitors .
In this regard, plans to release the first electric cars by 2019 appear too ambitious. However, Apple has never characterized by excessive modesty.
Leading Piper Jaffray analyst Gene Munster estimated the chances of Apple’s creation of an electric vehicle by 2019 approximately 50-60%. He also described the main features of which will have an innovative design. Among them a unique design, the ability to work closely with mobile gadgets manufacturer, and the possibility of introducing the autopilot functions.
The ability to equip the electric vehicle of Apple autopilot confirmed by the fact that in May this year, the company contacted GoMentum Station, the disposal of which It is a great testing ground for self-cars. From the reference Apple, got into the hands of the publication The Guardian, revealed that the company was trying to agree on the details of the tests in this test database.
In recent years, Apple pays developing more and more attention.
Sources of The Wall Street Journal emphasizes that the company has given permission to increase the number of project developers Titan in three times, to the level of almost 2 thousand. employees.
Whatever it was creating its own electric car, Apple will have to compete with the already established companies in this growing market. The main competitor in the field of electric cars will certainly, Tesla Motors. Starting with the ambitious startup Elon Musk was able to translate the idea of mass car on electricity to life, accompanied by its impressive market capitalization. Tesla Motors is not in place: plans Mask in 2017 to release more accessible analogue Tesla.
If the 2017 Tesla finally established as the market leader in electric cars, Apple will have to find a truly innovative ideas, to impress consumers. That is why, presumably, Elon Musk does not express concern about a potential competitor, noting only that the project Titan tries to lure his staff.
On the other hand, experts believe that such competition could finally set a trend in the direction of vehicles on electricity.
While the giants of the market will compete functionality of their vehicles, the production of catch up and other companies.
In preparing the ground for build your own electric car, Apple certainly has paid special attention to the computer stuffing. By the way, the multimedia system CarPlay for cars may well be the first step in the training of drivers for the new in all senses of mobile products.
As for the design, the before was rumored that “apple” electric car will be made based on the BMW i3.
However, no official information from the company on this issue have been received. Recently, on the show Stephen Colbert Tim Cook replied evasively to the question of whether Apple is interested in developments in the field of cars on auto-pilot. “We pay attention to a lot of things on our way and sometimes decide to invest efforts in some of them,” – said the head of Apple.
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