Instagram in the coming weeks will begin to advertise in the film Russian users. This information is distributed on Wednesday, September 23, the official account unit photohosting in Russiainstagramrussia.
«Probably, in the next few weeks you will start to see ads in Instagram. It will be marked appropriately marked “Advertising”, “- said in a statement.
Advertising will be targeted: the user can not hide his interest Promopost. It is expected that over time the algorithms will be able to adapt to the tastes of a particular user. Display advertising will be carried out in test mode.
Earlier this month the company announced that from September 30, Instagram users from more than thirty countries will begin to notice in their stream 30-second commercials. This format was chosen after a two-year experiment in which the user is offered different promopublikatsii news.
Advertisers, as well as ordinary users will be able to publish pictures and movies are horizontal. Achieve maximum coverage of advertising messages help the service Marquee. As noted in Instagram, it is likely to be in demand among manufacturers of various goods and services.
The global audience Instagram today exceeds 400 million people. Russia is among the top five countries in the number of users of the service.
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