the Prisma application, which allows to stylize photos by paintings of famous artists, established more than 650 thousand. times in nine days. It grew faster than Instagram and MSQRD, acquired at different times Facebook
In the style of Kandinsky
The application Prisma, created by immigrants from “Yandex” and Mail. Ru Group, appeared in the AppStore June 11: in the last days, the service has become one of the most downloaded from the App Store in ten countries (Russia, Belarus, Moldova, Estonia, Kyrgyzstan, Latvia, Kazakhstan, Uzbekistan, Ukraine and Armenia), follows from the analytical data portal App Annie. Appendix Prisma launched June 11, June 15 has already appeared in the App Store in the top of Russia. So far the app is only available for iPhone (OS Apple iOS system), Android version should appear in early July.
In the first nine days, the number of downloads in Russia reached 650 thousand., Told “Vedomosti” newspaper Aleksey creator application Moiseenkov. A source familiar with the service creator, said, h is the number of installations has exceeded 750 thousand., And by 21 June has already reached 1 million. So far in promoting Prisma did not invest the money, told RBC a source close to the founder of the service, an increase It was organic. Interlocutor RBC says: this is “the fastest growing application in Russia for the time»
For comparison. Another popular photoappendices – MSQRD (service Facebook acquired in March 2016) – reached the mark of 500 thousand downloads. four weeks since launch, from 17 December 2015 till 14 January 2016. At the world’s most popular fotomessendzhera the Instagram, also owned by Facebook, there were half a million downloads, too, about a month of work, wrote portal Business Insider: service debuted in the App Store October 6, 2010, and an audience of half a million people reported on November 1 of the same year. App Store is representative did not respond to a request to RBC.
Prisma provides the user with 20 filters for photo processing in the style of famous works of art (for example, in the style of paintings by Marc Chagall and Van Gogh), or simply popular art styles. Unlike competing services using Photo Filters, the Prisma uses neural network technology: the application does not put a filter on the image, and in fact “redraw” picture in the style of a given user. Due to the fact that the image is re-created, and the processing takes place in the cloud pictures, the process takes a few seconds.
The app is free to users. The number of fans Prisma June 19 reached 450 thousand people “at the peak” is charged with 10-12 thousand pictures per second, per day -.. “Tens of millions” of images, says RBC source mark with Moiseenkova omy. The comments by one of the posts on Facebook Moiseenkov noted that “at the peak” users Prisma is loaded into the application of 5 thousand. Photo for processing. Two companion RBC argued that in the moment, specifically inhibits growth, as the available technical capacity can not cope with the flow.
Application Servers initially provided Servers.com, «but there is such a mess, that horror,” he said Moiseenkov. CEO and co-owner Servers.com Aleksei Gubarev confirmed “Vedomosti” that cooperate with the company, and said that after 20 days after the launch of the volume involved capacity will increase by 20 times from the primary. In a conversation with RBC Gubarev he noted that the new server for Prisma put every day, now there are more than a hundred. Comment if he received a share in the project for the hardware, Gubarev refused, saying that he can not talk about that “at this stage»
Prisma -. A “real breakthrough”, says managing partner of GVA Vestor .in Paul Cherkashin. “The team was able to fit a huge technical challenge in a simple mobile application. The consumer, when it processes the photo, did not even realize what an enormous computational work behind this action, and the result looks like a miracle “, – says Cherkashin. He says that “this is the future”:.. Artificial intelligence is used in large quantities for the first time to solve creative problems
The development of Prisma developers could do in less than $ 100 thousand, appreciates Cherkashin. However, the “hardware”, required for the maintenance and development of the project would cost hundreds of thousands of dollars – up to $ 1 million a year, will need to pay about $ 2-3 million a year, he explains. Cherkashin said that Prisma can become the leader of a new market and reach a valuation of hundreds of millions of dollars, as in Silicon Valley still were only technological prototypes that are “not able to offer a fast and free treatment with such quality».
Who is right
Alex Moiseenko, the founder of the Prisma project, a manager in the product My.com, a subsidiary of Mail.Ru Group. In an interview with the publication of “Vedomosti” Moiseenkov said that he has decided to leave the Internet company. The representative of Mail.Ru Group told RBC that Moiseenkov still an employee of the holding. In an interview TJournal Moiseenkov insisted that Prisma is not related to his professional activity and work in the
Mail.Ru Group. A source familiar with Moiseenkova claims that Mail.Ru Group will not legally qualify for Prisma. Another source familiar with the service and the founder shareholders of Mail.Ru Group, said that the Internet is no holding decision whether to apply for a share in the project. Theoretically, Mail.Ru Group could claim rights to the application, since at the time the service was an employee Moiseenkov Mail.Ru Group, and in the App Store application itself is decorated on it though. At Mail.Ru Group believe in neural network technology, and plan to use them in other products of the holding, eg, ICQ, and social networks “VKontakte” and “Classmates”, the source said RBC. At the same whether it is a product Moiseenkova or some other development in this area is not clear, the source says RBC.
The representative of Mail.Ru Group declined to comment on potential cooperation with Prisma. The official Facebook page of the holding on June 19 there was a note: “A week, social networks and blinds blows application Prisma, created by our employee Alex Moiseenko. We believe in the enormous possibilities of neural networks, Prisma success opens up new horizons for Mail.Ru Group. Congratulations to Alexis, and our other colleagues who helped him with ideas ».
created application [Prisma] can be classified as” official work “and then by default it will belong to the employer [Mail.Ru Group], says adviser law office “Egorov, Puginsky, Afanasiev and partners” Pavel Sadovsky. However, he stipulated: in the courts often take into account the employment contract employee: Does it include the development of similar in the mobile application functionality, whether there is a crossing between the created product and service duties, etc.
With Sadowski agrees and senior lawyer. law office A2 Ekaterina Ilina. According to her, if the application was created Moiseenkova not within the job and the employer was not related to the performance of official duties, the chances of the transfer of rights to the Mail.ru Group low. «Mail.ru Group will have to prove that the development of the code was used by the application, which is the property of the company. This requires an examination, the results of which the author will be able to challenge through the courts, “- explains Ilina
Fotomessendzhery now at the peak of popularity.. Snapchat service, as it became known in May 2016, raised $ 1.8 billion in new financing rounds of preliminary estimates of $ 17.5 billion, wrote Techcrunch. . Among investors – funds Sequoia Capital, General Atlantic, etc. Since its foundation Snapchat has attracted more than $ 2.6 billion: the service is in the top 10 most expensive start-ups around the world. In March 2016 the social network Facebook has acquired Masquerade Belarusian company, which has developed MSQRD application that allows you to impose filters on photos, in particular – faces of famous people. The transaction amount was not disclosed. Now the application more than 15 million downloads.
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