21.03
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Russian social network “Odnoklassniki”, wholly owned by Mail.Ru Group, introduces the “black list” system. Now switch to a potentially dangerous page direct link of the social network will be banned. When you attempt such a transition the user will be redirected to the page with a warning of potential problems, according to News .
Completely block access to third-party sites “Classmates” are not going to, and if desired, the user still can confirm the transition for the link, but before that he will see a message that the link can be malicious. This system is already in force in the desktop version of social networks and mobile applications for the iPhone. It is expected that later it will implement in applications for other platforms.
In the “black list” made sites from Web of Trust bases (WOT), as well as the resources that are considered fraudulent by the administrators of “Odnoklassniki”. In the first place in the registry get sites with virus software, steal personal information from users and leading all sorts of illegal activities. Surprisingly, suspicious resources WOT assigned official sites Roskomnadzor and “safe intrnet League»
-. In recent years, on the background growth of the social networking audience, “Classmates”, it was seen a huge number of cases of fraud and phishing. Now we are conducting operational surveillance of potentially dangerous threats, – said Anastasia Zhbanov. – At the “Discover” a strong defense team, anti-spam and moderation. This allowed us to change the system.
According to its data, in the “black list” are potentially dangerous resources. If a user from the site “Odnoklassniki” is trying to go on such a resource, the social network of a warning page on which the user will be informed that, in the case of clicking on the link, he can “catch” the virus or become a victim of fraud. According to this model, I began to work the web version and an iPhone app, and a little later, Zhbanov said that this model will run on other platforms.
The black list “Odnoklassniki” is made in the service data based on Web of Trust ( WOT) and most social network data, compiled their moderation service.
WOT browser add-on for this, which is used to warning about the potential dangers of the site. Suspicious sites usually include those that can infect the device with viruses, steal data, are illegal and illicit activities. Top Web page is assigned to the community – the users of the Internet. It should be noted that the sites with bad reputation WOT classifies resources such as Roskomnadzor official site and “Safe Internet League”, although go to their official sites of social networks can be directly. At the same WOT reserves the user freedom of choice: it merely indicates the presence of danger. Notification can be ignored by clicking on the “do not care to visit the site”.
Previously, the system “Discover” worked on a “white list”, that is, it permits the user to move only those sites that have this trusted resource list. When you try to link to an external site that is not in this list, a user saw a warning that such a transition is potentially dangerous. System alerts appear based on reputation data WOT and internal social network data.
Social Network “VKontakte” is also working on the model of the black list, making it their own. As told “Izvestia” press secretary “VKontakte” Eugene Krasnikov, users are not allowed to malicious sites, displays a warning message. If users will still be able to get to a malicious site, the administration “VKontakte” sends a message with a recommendation to change the password
-. Random site to the list just do not get. We ourselves moderating, adding there is only bad sites. Our administrators lack the competence to identify unsafe sites, – said Krasnikov
In a similar model works Facebook.. If a user posted a link from the “black list” on their page or a personal message, the social network of his “throw” of all devices, ie all have to re-authenticate. After the introduction of the login and password to the Web version, he will be offered to install antivirus software and scan your computer for viruses before using again the social network. Sometimes, when you try to place a link from the black list, Facebook simply displays a system message in the Web version, that posted the link leads to negative content site and automatically deletes the link.
Blast investor Paul Gross Dneprov told “News” that the system works on a blacklist causes some difficulty. For example, it is unclear how Facebook takes sites that add to your list
-. The worst thing is that Facebook does not change its policy. We write that the site is not malicious, it is safe, please remove the restrictions. But the social network did not respond, not even responding, – explains Gross Dneprov
According to the site administrator Me Teamo Andrey Burin, the transition to a system of “black lists.” – Is an attempt to distribute more traffic to external sites. He told that the “Classmates” offer little transitions to external sites as compared to other social networks. And all areas of important transitions in their site, especially from the social networks that are now major suppliers of traffic. As part of its content sharing sites voluntarily with social networks: they they are interested user who needs to continue viewing the link. Previously, due to the fact that users of “Odnoklassniki” have seen a warning page, they do not always dare to go to a site that was not in the whitelist
-. Due to the change of “Classmates” the system will produce more traffic and therefore they will appear more content -. asserts Burin
Recall that the social network “Odnoklassniki” in 2015 was the most profitable projects in the country. And according to the number of mobile application downloads for the “Classmates” devices came on 4th place. According to analysts the company App Annie, this is due to the fact that age “population” of this social network yet mastered smart phones and iPhones and “discovered” convenient application. This is due to the fact that smartphones have recently become much more accessible than the two or three years ago.
Also, the social “Classmates” network launched online TV. The first TV channel to broadcast live on the social network, will LifeNews. The broadcast channel is available for viewing in HD-quality video players in their own social network on all platforms: the web version of the portal, the mobile version m.ok.ru and on the Android and iOS apps
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