The most popular model Mitsubishi left the Russian market – Russian Newspaper

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Photo: media.mitsubishicars.com

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Sedan Mitsubishi Lancer left the Russian market. Information about the model is no longer on the official website of the Japanese company representation. According to the portal wroom, buy in our country can be a number of cars 2014 and 2015 model years that are left available at dealers. Find them as correspondent “RG” found out, is not easy, but if successful dealers are willing to provide discounts of up to 100 thousand rubles.

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– Model Lancer and Lancer Evo imported from Japan. At the beginning of the year, we announced that the model Lancer Evo leaves the market (the global market, and not only Russian). This global solution brand, associated with concentration of attention on the SUV segment vehicles. As for the Lancer model, in connection with the difficult economic situation in the market, we have not placed in the production of additional amounts of these cars for the Russian market, so there was some of their deficits. This is due primarily to the significant exchange rate difference, which affects the pricing model. At the moment, the brand strategy is to focus on the SUV segment and the local production, – commented, “RG” director of marketing and public relations of the Russian office of Mitsubishi Ilya Nikonorov

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Lancer became fans of the Japanese auto industry one of the symbols of the era. In Russia, this model has the status of the most popular models of the brand Mitsubishi. According to the company at the beginning of 2016, total sales of cars made in our market almost 300 thousand pieces – on more than 100 thousand more than in soplatformennogo SUV Outlander. Recently, however, demand began to plummet. According to the Association of European Businesses, in 2015 it sold a modest print run of 647 copies – at the level of L-200 pickups. In January 2016, according to information “Autostat info” Russians are registered in the traffic police just 12 sedans, in February – 22. The total volume of sales of cars Mitsubishi Lancer share is already less than one percent

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It should be noted that recently the sedan offered in our market in two versions – with petrol engines of 1.6 and 1.8 liters capacity of 117 and 143 hp respectively, working with manual transmission, automatic transmission and CVT. In the initial configuration Lancer worth 759,000 rubles, in the top – 1 009 990. In addition MMA edition sports cars sold the Evolution Lancer, which cost nearly 2.5 million rubles. However, the project in the Evo Mitsubishi officially closed, whereas “ordinary” sedan last fall received an update, which was released to the US market. However, the room for him on the Russian market, where the emphasis is on the SUV segment, it seems, is not there. Currently in the line of Mitsubishi SUVs and crossovers are presented ASX, Outlander, Pajero, Pajero Sport, pickup L200, as well as hybrid cars i-MIEV and Outlander PHEV.

 

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