TV advertising is synchronized with the “Classmates” and “VKontakte” – BBC

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The company Mail.Ru Group based on data «TNS Russia” starts the synchronization of broadcast advertising on the Internet and on television. This is stated in a press release received by “Gazetu.Ru».

The project assumes that at the time of the demonstration video on any federal TV channel in the news “VKontakte” social network or “Classmates” will be advertising of the same brand.

it is noted that the impressions on the Internet are targeted to the same region where the TVC output is fixed. Information about the demonstration on television advertising in real-time comes with TNS monitoring stations located in 29 regions of Russia.

Mail.Ru Group initiative will attract the attention of people who are watching TV at the same time enter the social network

«Research shows that at the time of a commercial break people most actively use mobile devices -. Leaf news feed on social networks, respond to messages. Perceptions of television advertising in these cases is a background character. Using synchronized advertising in television and the Internet makes it possible to enhance the effect of television advertisement and attract additional attention to it “, – said Deputy General Director of Mail.Ru Group Dmitry Sergeev.

first project within the framework of sync clips will be implemented advertising holding company GroupM in March – April of this year

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