Analysts from IHS Markit disassembled the iPhone 7, estimated the cost of its components and learned how Apple manages Assembly and production of the new smartphone. According to their estimates, in comparison with last year’s model, the iPhone 6S, the cost of “seven” increased by 18% to $ 224,80.
At the same time the retail price for the smartphone remains at $ 649 for the base model with 32 GB of memory. For comparison, the flagship Galaxy S7 camera is sold approximately for the same amount, but Samsung spends more on its production more than Apple, is about $ 265.
Markit IHS Analyst Wayne Lam explains the increase in production costs and maintaining rates for the end-user maturity of the phone market, where companies must constantly to surprise, to retain clients and persuade them to purchase the new model. “Consumers have become much more sophisticated, they demand more,” he said, ” So innovation will continue to be implemented, and the costs — to grow.”
also Read: iPhone 7: what is hidden inside?
As it turned out, the most expensive component of “the seven” — 4.7 inch touchscreen ($ 43). The next most expensive modem Intel communication chips ($ 33,90) and 4-core processor A10 ($ of 26.90). In this case, larger than the iPhone 6S, the battery capacity of 1920 mAh only costs $ 2,50.
you Need to specify that in the report, IHS considered the only “pure” price components on the market, including the “base operating costs” (build, test) cost about $ 5. A number of related costs (logistics, distribution, marketing, research, software development and so on) analysts do not take into account.
Source: press release, IHS, Markit
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