Russians are no longer afraid of the high price of the new flagship.
one of the employees said that the number of pre-orders of the new iPhone in two times exceeded last year’s figure. A representative of one of the official Resellers of Apple in Russia claims that only for the weekend pre-order the iPhone 7 and iPhone 7 Plus exceeded figures for the same period last year 4 times. Under the assumptions of the interlocutor, this new model can explain a number of innovations (two-part focus, new colors, moisture, Home button, etc.)
However, the General Director Telecom Daily Denis Kuskov sees the increased interest in the iPhone 7 and iPhone 7 Plus that it is replacement time iPhone, bought on a wave of consumer boom in the end of 2015 and earlier. Unlike 2015, the exchange rate and prices on smartphones more or less stable and the next Prime Minister Apple – a good reason to change the camera, says Grand.
Buyers have grown accustomed to prices on electronics, now the cost of the flagship at 50 000-80 000 does not cause strong emotions and lack of understanding as a year ago, thinks a member of one of the retailers. The more expensive devices are increasingly buying on credit, he adds.
Recall that in Russia, which is the country’s second wave smartphones will be on September 23. The iPhone 7 with 32 GB memory will be 56 990 rubles, 128 GB – 65 990 rubles, 256 GB – 74 990 rubles. iPhone 7 Plus with dual camera will cost 67 990 rubles 990 rubles 76 and 85 990 rubles, respectively. Models in new color “black onyx” with a memory of 128 GB and 256 GB will be available later on Apple’s website and authorized Resellers of the company.