By order of the ANO “Russian quality system” (“Rascacielo”) German Mueller-BBM and the international Association of consumer tests and studies of the quality of goods (ICRT) studied consumer properties of the 63 models of smartphones with screen sizes up to 4.5 inches, according to the materials of the “Rockafella”. The researchers compared the smartphones for 272 the parameters of quality and safety: the durability of the case, the maximum electromagnetic radiation (SAR), the reliability of the memory ability, battery life, screen, etc. Then the set of results they put different models on a scale of assessment.
Roskoshestvo” is a non – profit organization established by the Russian government in April 2015 to investigate the quality of the product and its voluntary certification. The organization is financed from the Federal budget, its budget for 2016 is 180 million rubles.
top 10 “small” (in the classification of Roskoshestvo”) smartphones 1, 3, 5 and 10-e places were occupied by the iPhone 5s, 5c, 4s and SE. 4, 6 and 7-m places is two versions of the Samsung Galaxy S4 and Galaxy S III mini. Also in the top ten included one Nokia, HTC and Blackberry.
Sales increase
11.3 million smartphones sold in Russia in the first half of 2016, according to preliminary estimates Telecom Daily. That’s 9% more than the year before.
iPhone 5s became the first in the category of smartphones with screen to 4.5 inches thanks to the fast processor, high quality photos and video, quality signal reception and sound when you call, lists the representative of the “Rockafella” Maria Mar Galicheva. New iPhone SE was only at the 5th place: the brightness and contrast of its display compared to previous models worse the voice quality and sound when you call, she explains.
Almost all “small” smartphones, taking the first 10 places in the ranking of “Roccasecca”, model 2-4 years old. The only exception is iPhone SE will be on sale in the spring of 2016 like the iPhone 5s and 5C has entered the Russian market in the autumn of 2013, the Samsung Galaxy S4 in spring 2013, HTC One mini 2 – in the summer of 2014 that the old model won first place in the aggregate of consumer characteristics, can explain the longer battery life without recharging, said Galicheva. On older models this is longer, because the clock frequency of their processors are on average lower, she explains.
According to the assessment, which previously resulted in “Euroset”, the share of Apple in the Russian smartphone market in the first half of 2016 for the year rose by 4 percentage points to 11% (by number of sold devices). Samsung accounted for 21% of all sold in Russia smartphones by 0.6 p. p. less than in the previous year: this assessment was shared with the “Vedomosti” the Manager of one of manufacturers of electronics, the figures confirmed employees of the three networks that sell equipment.
iPhone SE has taken a high place in ranking due to high-performance A9 processor, quality cameras and software for processing photos and videos, says a person close to the company – partner of several cellular retailers. All of these attributes widescreen flagship models, Apple managed to put in a small camera, he says.
Previously, “Roskoshestvo” published the results of 93 tests of models of smartphones with a screen diagonal of more than 4.6–5.4 inches, held the same Mueller-BBM and ICRT. The top five lines of the rating took the smartphone from Samsung Galaxy. Model S7 with 32 GB of memory was at the 1st place, is located next to model S4, S6, S6 Edge and S5. Apple iPhone 6s appeared at the 6th place. Behind him are two new smartphones, LG (G2 and G5), Sony Xperia Z1 and HTC One M8.
study “Roccasecca” the final grade is equally affected by uneven consumer options, says a leading analyst of Mobile Research Group Eldar Murtazin. For example, the quality of the screen of a smartphone for most users is much more important than the volume of calls, he said. The study would be more objective if each of the characteristics was assigned a weight, said Murtazin.
a Samsung spokesperson said only that the company is not yet familiar with the results of the study “Rockafella”.
Representatives for Apple and Microsoft declined to comment, the request to HMRC went unanswered, with the Blackberry could not be reached.
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