Apple will take smartphones competitors by charging for iPhone – RBC

Photo: Roman Kuznetsov RBC

The company Apple Inc. intends to take its competitors released Android-powered smartphones as partial payment for your iPhone, Bloomberg reported, citing sources. According to them, the new version of the trade-in program to help Apple increase its share of the smartphone market.

«Apple, maybe even going to pay more than the market price to encourage you to upgrade to [her Gadgets] , in the hope that you will enjoy “the ecosystem» iOS and you stay with her for a long time, “- said the former head of the company Gazelle Inc. Israel Ganot.

According to him, Apple may launch an exchange program for Android-smartphone before scheduled for April 2015 start of sales of new products from Samsung – Galaxy S6 and Galaxy S6 Edge. In this case, many of the current owners of the Galaxy S5 think twice about what option they prefer, explains Ganot.

Earlier, Apple CEO Tim Cook said that in the last three months of 2014 passed more iPhone owners Android -smartfonov than in any other quarter of the previous three years.

In the fourth quarter of 2014, Apple sold about 74.5 million smartphones iPhone and iPhone 6 6 Plus, which is 46% more than in the previous year. The rapid growth of sales experts Bloomberg attributed including running earlier software company trade-in, in which the older iPhone models with an additional charge exchange for new ones. Price depends on your smartphone model and its technical condition. For example, the old, but has no significant defects iPhone 4 with a storage capacity of 16 GB of the company is estimated at about $ 25 and the iPhone 5s (with a storage capacity of 64 GB) – about $ 175. The models released before the iPhone 4 in the trade-in program is not involved.

Thanks to record sales of the end of 2014, the share of iOS operating system market of smartphones in the US, according to data Comtech, exceeded the share of Android and has reached a level of 47.7% (for Android 47,6%).

In most of Apple rumors about the imminent launch of an exchange program of Android-smartphone on the iPhone refused to comment.

Today, the newspaper The Financial Times reported that Apple plans to launch own TV online service and is already in talks with networks Fox and ABC. According to the newspaper, support Apple, which will give the owners of iPhone, iPad and Apple TV set-top boxes able to watch about 25 channels can be started as early as September 2015.