Very smart black
The most important part of the event was a demonstration of the new Apple smartphone. The Company failed to startle the audience, because almost everything that was shown during the presentation, in line with previously published leaks
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Apple introduced two models – iPhone 7 and iPhone 7 Plus. Apart from the difference in the amount of screens (4.7 inches vs. 5.5 inches) contrast, conspicuous, is expressed in a dual chamber advanced version.
Free Devices equipped with a chip A10 Fusion and a 64-bit quad-core processor. According to statements by senior vice president of Apple’s worldwide marketing Phil Schiller, it will be 120 times faster than the processor of the first iPhone.
Apple has increased the minimum amount of memory, giving up 16 GB to 32 GB. Maximum – 256 GB
According to the promises of the company, while the new models will be two hours longer than the iPhone 6s, and generally ranges from 14 to 60 hours, depending on the load type. .
New items were dust- and moisture-proof enclosure IP67, which allows you to dive to a depth of one meter, and additional colors. Apple users back black color already in two versions – a black and black onyx, while retaining gold, rose gold and silver. But not confirmed rumors about blue iPhone.
The manufacturer has changed the work of the Home button. Now she uses Taptic Engine technology reminiscent Force Touch trackpad in recent Macbook. To perform various actions devaysa owner must apply a different force pressing
One camera -. Good, but two – bokeh
However, the main emphasis the company has made in the photo quality. Camera iPhone 7 received 12 MP, the new image stabilizer, a six-lens flash with four LED. This dual camera iPhone 7 Plus is a 12 megapixel lenses for each one of them telephoto, and the other – wide. This allows the use of a two-fold increase in the hardware, and a ten-fold optical zoom.
Apple is going to use machine learning to automatically configure all the parameters for shooting. Frames can be saved in RAW format
A special attention during the presentation Schiller paid bokeh effect -. Rear image smearing plan. It hinted at it and the lights on the Apple invitation sent to reporters.
Thanks to the dual camera is the depth of pictures, allowing the smartphone to blur all that is behind the subject. However bokeh fans photo will have to wait.
Blur will reach not “iron”, and with the help of the software update which is expected after the start of sales of devices.
Photos Live Photos can be edit, crop and apply filters. Will be able to download the “live” pictures in Instagram as a looped video -. Boomerang
Killed 3.5mm
The presentation confirmed user concerns about non-audio jack of 3.5 mm. Apple really removed this hole for headphones, pushing customers to switch to wireless or those that are connected through Lightning-jack.
During the event, Schiller noted that many famous audiobrendy (eg, JBL) have already prepared a headset designed for the new iPhone. According to him, in the world there are about 900 million devices that are connected via the Lightning.
Included with your smartphone will earphones with Lightning-connector. In addition, Apple surprised by their generosity by giving customers an adapter to 3.5 mm.
The company has demonstrated its own wireless headphones and AirPods. Music playing them only when the devices are in the user’s ears. To detect the infra-red sensor. Manage headphones you can use Siri, whose activation is done by touching the gadget. To communicate with an assistant AirPods equipped with a microphone.
Headphones are supplied with carrying case that recharges them. “Capsule” keeps charging day. Themselves earphones -. 5:00
Forget everything and run hours
Apple has decided to completely change the concept of its “smart” hours, choosing for them sports direction
The gadget is also protected by a waterproof housing, which not only will protect the watch from splashes, but also allow them to descend to a depth of 50 meters.
Apple watch can even count calories while swimming. The speaker device has a mechanism for “spit out” the moisture.
Another manifestation sports theme was the collaboration with sports brand Nike. Apple Watch Nike + will motivate the user to run. For this platform Nike + Run Club will be launched, where users will be able to share your results.
The second generation of “smart” watches presented in aluminum, steel and ceramic packages. According to Apple, the version of the ceramic is the most robust. As for the filling, the gadget is equipped with a new processor Apple Watch 2 – S2, which should speed up work on 50%. The display will be the most striking of all the company’s products.
Mario and Pokemon captured Apple
At the beginning of the presentation of Apple CEO Tim Cook spoke about the success of the App Store application. According to the company, it has been downloaded 40 billion apps. Cook noted that the revenue the online Apple store more than the “nearest competitor”, referring to Google Play.
The most popular category of applications, Cook named it the game.
during the presentation it was announced that the game will be released on iOS with the iconic character of Nintendo – Mario. Super Mario Run allows the player to control the character with just one hand. The character will automatically run to the right, and by pressing on the screen it jumps
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Mario tries to find his princess and correspondence members. At the presentation it was announced the launch of stickers for iMessage.
Cook did not pass the new operating system side (OS) for Apple mobile devices, recalling that it will receive a number of innovations. In particular, it will be completely updated messenger (who just receive the support of stickers).
One more game, one way or another associated with the Nintendo, was the Pokemon GO, designed Niantic. CEO John Hanke said that the app will be released on the Apple Watch. According to him, since the launch of its games downloaded more than 500 million times
innuendo
The company has not announced the release of a new operating system for Mac computers -. MacOS Sierra. Apparently, its output will have to wait for the next Apple event. Analysts expect a release in early October.
Also, the “apple” corporation does not live up to expectations of some users who dream about the Macbook line update and iPad Pro processing.
It remains unclear why Apple has recently verified its Twitter account and even to design it in the style of the presentation of the invitation.
Analysts believe that the company will conduct an online broadcast using the microblogging service. Or did announce the purchase of Twitter on the background of the sale of rumors.
Reports did not happen, but there were reports of users tape from Apple. As it turned out, they are advertising accounts within a business model
Also during the presentation there was an incident:. Apple’s twitter there was a record of a new iPhone before the official presentation. Tweets were removed after 20 minutes.
Dates and prices
The company will open a new pre-order the smartphone on September 9 and September 16 will appear on the shelves of shops device. This applies to the first wave of countries to which Russia, of course, was not included. Starting in our market is planned on September 23
price on the iPhone 7 basic version is $ 649. The cost of iPhone 7 Plus with 32GB -. $ 769
Prices for Apple Watch Series 2 starts at $ 369. The clock will be available in late October. AirPods Headphones can be purchased for $ 159. Sales start early next month.
iOS 10 is already available for download on 13 September. Everything else, at the end of the presentation it was announced that this fall will earn Apple Pay payment system in Russia.
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